This is a Direct Mail Piece that I created for Electric Fetus Record Shop based in Minneapolis MN to promote Record Day, which is a world wide annual
event held by local record shops.
event held by local record shops.
The goal for this art is 2 fold. One I wanted to pay homage to the 60’s music scene which is very much the vibe of Electric Fetus, and two I wanted to create a
piece that not only a record collector would not immediately toss in the garbage but might also hold on to and show his friends.
piece that not only a record collector would not immediately toss in the garbage but might also hold on to and show his friends.
The finished size is that of a 45 record and the inserted “record” lists all of the information around the Record Day Event.
